Mentos

Perfetti Van Melle, the world’s largest manufacturer and distributor of confectionery and chewing gum, including household brands such as Mentos and Fruittella, faced a unique challenge. As a decentralized organisation, it wanted to give local branches the autonomy to create advertising materials while ensuring brand consistency across its global markets.

By partnering with ITG and implementing Storyteq, Perfetti Van Melle was able to streamline its content creation process, producing high-quality, localized campaigns in record time. The result was a huge reduction in time to market, with local teams now empowered to rapidly adapt global campaigns on a united technology platform, rather than running everything through central marketing.

Mentos, as part of a decentralized organisation, needed a solution to maintain brand integrity across multiple markets while giving local branches the flexibility to adapt content to meet regional needs. The existing process was time-consuming and lacked the ability to scale efficiently.

Mentos implemented ITG’s AI-enabled Storyteq marketing technology to centralize its content production process. This innovative solution allowed local teams to customize campaigns rapidly through a dynamic template system, preserving the integrity of global brand guidelines while providing flexibility for local adaptations.

Thanks to ITG’s Storyteq platform, Mentos has transformed its global content production process, enabling faster, more efficient content creation that aligns with global brand guidelines. The ability to quickly adapt content for local markets has allowed Mentos to stay ahead of the curve, providing tailored, contextually relevant, high-quality campaigns at scale. This centralized approach has improved collaboration across teams and delivered consistent messaging to customers worldwide.