KFC

Full rebrand rolled out in just six weeks

Client

KFC

Website

kfc.co.uk

Industry

Hospitality

Pillars

Create

ITG and KFC

KFC turned to ITG to manage rollout of a full rebrand of its visual identity — a project turned around in just six weeks but one that still required real precision to ensure quality and consistency across 1,000+ KFC restaurants in the UK and Ireland.

The rebrand rollout represented a far larger project than a typical KFC campaign, and only ITG’s team — with the personal relationships, expertise, and understanding of the brand built over 16 years — would be able to land it.

The Challenge

KFC wanted a full rebrand of its customer-facing content, and came to ITG to coordinate the project. We had only six weeks before the launch date to ensure everything was ready to go across its UK and Ireland restaurants.

Key challenges included:

A tight timeline (six weeks vs three to six months, which would be typical for a project of this size)
A huge amount of content that needed rebranding across digital, print, imagery, and packaging
Only a team of ITG’s size and experience would be equipped to handle a project of this nature

The Solution

ITG operated a 24/7 studio team for four weeks in order to ensure this rebrand was completed on time for KFC, and to the high standards that the brand holds. This included our KFC account team, plus three additional specialist project managers, as well as dedicated packaging and retouching teams.

Large red-and-white KFC sign outside a modern storefront

Nighttime KFC drive-through entrance with glowing oversized letters

6 weeks from brief to launch

72% increase in web and ecomm assets vs normal campaign

44% increase in digital assets

14% increase in print assets

Conclusion

KFC had a small timeframe to take their rebrand from creative concept to full launch on all channels across their restaurant estate in the UK and Ireland. Thanks to the incredible work of our teams at ITG (in full collaboration with the brilliant KFC team) the new visual identity landed on time, on brand, and with full impact.

“A monumental effort to get our new, modern visual identity launched across our restaurants in the UK&I, with all creative and packaging looking its craveable best. Shout out to the team at ITG for making it happen!”

Holly Mabert, Marketing Operations Manager at KFC

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