Moonpig

ITG partnered with Moonpig in 2024 to support the greeting card and gift-giving company's campaign creation using automated Capture Studios. The facility enabled Moonpig to generate high-quality Halo content at scale significantly faster than previous methods.

Moonpig required substantial Halo content volume for seasonal campaigns like Father's Day while maintaining brand consistency and quality within compressed timelines.

Key challenges included:

In order to deliver the shoot at the pace required, without sacrificing quality, we shot Moonpig’s content in Capture Studios’ three bespoke automated photography and video suites. These automated studios enable high-volume e-commerce shoots at a far faster pace than would be possible if shooting via traditional methods, and are run by our dedicated team, committed to pushing the technology to its limits.

Shooting in our automated photography and video studios empowered Moonpig to create content at speed, while achieving unrivaled consistency between shots, no matter if they were still or live.

Delivering at unprecedented speed and scale

Through combining creative and technical expertise at Capture Studios, Moonpig generated over 600 Halo content pieces for its Father's Day campaign within a three-day shoot window. The campaign's success prompted additional shoots to enhance the e-commerce customer experience.